The LeMay Visual Identity System
Travis L. Guckert
LeMay Publishing
PATENTS
The LeMay Visual Identity System
Design Patents11,270 words36 chapters
Published by LeMay Publishing. 11,270 words across 36 chapters.
About This Publication
A design patent portfolio and disclosure for the LeMay Institutional Identity System, documenting the logotype, colorway, typographic system, and four-level cognitive architecture of the B-2 Spirit silhouette mark.
Published by LeMay Publishing, a division of LeMay. Massachusetts.
ISBN: 979-8-0000-7058-1
Chapters
1THE LEMAY VISUAL IDENTITY SYSTEM
2A Design Patent Portfolio and Disclosure for the LeMay Institutional Identity System
3ABOUT THE AUTHOR
4TABLE OF CONTENTS
5PREFACE
6CHAPTER 1
7INTRODUCTION TO THE LEMAY VISUAL IDENTITY SYSTEM
8CHAPTER 2
9LEGAL FRAMEWORK FOR DESIGN PATENT PROTECTION OF INSTITUTIONAL IDENTITY SYSTEMS
10CHAPTER 3
11DESIGN PATENT DISCLOSURE NO. 1 — THE LEMAY PRIMARY LOGOTYPE
12CHAPTER 4
13DESIGN PATENT DISCLOSURE NO. 2 — THE LEMAY MONOGRAM AND ABBREVIATED MARK
14CHAPTER 5
15DESIGN PATENT DISCLOSURE NO. 3 — THE LEMAY TYPOGRAPHIC SYSTEM AND CUSTOM LETTERFORMS
16CHAPTER 6
17DESIGN PATENT DISCLOSURE NO. 4 — THE LEMAY GEOMETRIC BORDER AND FRAME SYSTEM
18CHAPTER 7
19DESIGN PATENT DISCLOSURE NO. 5 — THE LEMAY COLOPHON AND DECORATIVE DEVICE
20CHAPTER 8
21DESIGN PATENT DISCLOSURE NO. 6 — THE LEMAY PUBLICATION COVER TEMPLATE SYSTEM
22CHAPTER 9
23DESIGN PATENT DISCLOSURE NO. 7 — THE LEMAY DIGITAL INTERFACE ICONOGRAPHY SUITE
24CHAPTER 10
25PORTFOLIO INTEGRATION, CLAIM STRATEGY, AND ENFORCEMENT CONSIDERATIONS
26CHAPTER 11
27PROSECUTION HISTORY AND EXAMINER RESPONSE GUIDANCE
28CHAPTER 12
29CONCLUSION AND FUTURE DESIGN DIRECTIONS
30APPENDIX A
31FORMAL DRAWING SPECIFICATIONS AND STANDARDS
32APPENDIX B
33CLAIM CONSTRUCTION GLOSSARY
34APPENDIX C
35PRIOR ART SURVEY SUMMARY
36BIBLIOGRAPHY